Natural Diamonds

Diamonds are unquestionably the hardest naturally occurring substance known to man and their unique chemical and atomic structure enables them to last forever. Their extreme hardness gives them a characteristic, perpetual lustre appropriately termed 'adamantine'.

Formed under extreme conditions of temperature and pressure as a  result of the constant movement and activity of material deep within the Earth, a serendipitous chain of events then transports these diamond bearing fragments contained within this uncommon rock known as Kimberlite, via a funnel of volcanic magma to the surface. 

A lot of myth and allure surrounds the true origin of a diamond. Over the years, the industry has come under indirect scrutiny over its practices whilst the media coins phrases such as ‘blood diamonds’ and ‘conflict diamonds’ only compounding the negative notions surrounding the sourcing and production of this timeless gem. Unless you’re directly involved in the trade: mining, manufacturing or wholesaling, the reality of a diamond's arduous journey to the consumer's hand is somewhat of a mystery to most.

The story of a diamond is as transparent as it’s ever been in human history. Ironically, there is still a lot of mystery and allure into what makes a diamond, a diamond, and how we got to where we are today. Furthermore, with the popularity of lab-grown diamonds and diamond simulant alternatives on the rise, it is worth taking a look at how remarkable the history of diamonds truly is.!

Buying a diamond is tricky. Aside from receiving so much misinformation on the internet, many sales people at jewelry stores big and small sometimes fail to build trust and rapport with their customers. It doesn’t help that online sellers also focus on quality through diagrams, math & fancy descriptions. One approach I like to take is controversial, because many people who avoid buying diamonds speak of rarity, or an apparently fabricated notion of scarcity, as a key reason to not buy diamonds.

Diamonds are forever, so putting a diamond under a hydraulic press should be no issue then, should it? After all, diamonds are formed under immense pressures beneath the earths surface. Watch the video below and find out what happens next…

While they don’t sparkle the same way white diamonds do, black diamonds provide stunning contrasts in all kinds of jewelry. Black diamonds can dress up or dress down an outfit and provide an alternative to other gemstones such as black onyx. When paired with white diamonds, black diamonds have an elegance uniquely their own. What most people don’t realize is that these diamonds are not actually black at all.